[The following is a guest blog post by Lara. Read more about the author here.] My name’s Lara. I’m a copywriter. I come up with the words that most effectively sell a product or campaign. Want to hire me? No? Hmmm… let’s try that again. Words have power. Words tell stories. Words are how we communicate, make connections, build relationships. The right words in the right places can inspire, compel and even convert. A picture may be worth a thousand words but only words can paint mental pictures, pictures that connect directly to your imagination - whic[...]
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