Ideas

“Are teachers still necessary in today’s learning environment?” Or… Do we even need teachers anymore? This was the provocative question posed over a family lunch recently. As you can imagine (especially if you know that my family is filled with teachers), it led to much debate. I should add that this question was asked by a teacher: one of the amazing, passionate, ‘born-to-be’ kind of teachers. He wasn’t advocating that teachers are obsolete and ready to be tossed out with the DVD player (seriously, bought one over a year ago and it’s still in it[...]

[The following is a guest blog post by Lara. Read more about the author here.] My name’s Lara. I’m a copywriter. I come up with the words that most effectively sell a product or campaign. Want to hire me? No? Hmmm… let’s try that again. Words have power. Words tell stories. Words are how we communicate, make connections, build relationships. The right words in the right places can inspire, compel and even convert. A picture may be worth a thousand words but only words can paint mental pictures, pictures that connect directly to your imagination - whic[...]